Provide cost containment in an escalating market on paper, printing and logistics for a bi-monthly publication.
Print advertising encompasses advertisements found in magazines and newspapers , booklets, direct mail, envelope stuffers, fliers and newsletters.
Strategy:
- Leverage the annual volume of the publication to create escalation clauses and price guarantees for the acquisition of paper.
- Analyze the print market to maximize the value in co-mailing with similar publications.
Results: Contrary to inflated pricing in most print procurement areas, Print Outsourcing delivered annualized cost savings of 12.7 percent over the previous year.