Major Automotive Brand Merchandise Catalog

Printing of automotive merchandise catalog will require special attention to brand consistency and corporate color guidelines. This is a case study that shows how Print Outsourcing helped a major automotive brand in reducing the cost of manufacturing and distribution of mailed/bulk-shipped retail catalog to dealers and merchandise customers in North America.

Strategy: Perform a complete evaluation to accommodate budget constraints through a detailed analysis of paper requirements and logistics for deliverables.

Results: Print outsourcing helped deliver the equivalent catalog with quality improvements and efficiencies in distribution, resulting in an 18 percent savings from the previous year.