Major Automotive Brand Merchandise Catalog
Printing of automotive merchandise catalog will require special attention to brand consistency and corporate color guidelines. This is a case study that shows how Print Outsourcing helped a major automotive brand in reducing the cost of manufacturing and distribution of mailed/bulk-shipped retail catalog to dealers and merchandise customers in North America.
Strategy: Perform a complete evaluation to accommodate budget constraints through a detailed analysis of paper requirements and logistics for deliverables.
Results: Print outsourcing helped deliver the equivalent catalog with quality improvements and efficiencies in distribution, resulting in an 18 percent savings from the previous year.
Major Auto-Insurance Provider
To maximize the value of investment for a Fortune 500 insurance group.
Strategy: An auto insurance provider needed printing services for printing explanation of benefits, monthly insurance billing statements, policy cancellation notes, renewal declaration and insurance policy reinstatement. The focus was to analyze the project in detail and determine all areas for improvement, including paper brand and stock weights, production, postage and logistics while also driving the cost savings, decreasing the risk on any planned or unplanned business interruptions, increasing data security and adopting modern methods of communication.
Results: Print Outsourcing achieved a 29.5 percent savings on total procurement costs over the previously established baseline.
Major Advertising Agency
Provide cost containment in an escalating market on paper, printing and logistics for a bi-monthly publication.
Print advertising encompasses advertisements found in magazines and newspapers , booklets, direct mail, envelope stuffers, fliers and newsletters.
Strategy:
- Leverage the annual volume of the publication to create escalation clauses and price guarantees for the acquisition of paper.
- Analyze the print market to maximize the value in co-mailing with similar publications.
Results: Contrary to inflated pricing in most print procurement areas, Print Outsourcing delivered annualized cost savings of 12.7 percent over the previous year.